Leigh Thomas Brown explains why single marketing efforts fail: the average adult forgets a message in 16-21 days. Her solution is the "8 in 8" framework—contact each prospect weekly for eight weeks with varied touches like home-value estimates, then shift to every 14-21 days. Consistency beats volume.
So Carrie's question is, she's the one that has gone full-time and I did high-five you on that earlier. She says she's spending a lot of money and not getting a return on leads. You've already reached out to your sphere of influence. Okay, so when we say reach out, I'm gonna be hard mom here, okay? When we say reach out to sphere of influence, you have to be aware that it takes a lot of outreach to break through the noise. And when I say noise, people are looking at Facebook, Instagram, Twitter, the news, their parents, their friends, there's noise everywhere. Is noise. There's very little quiet in our lives. And so if you're the real estate pro who reached out one time and then you didn't reach back out again, a month from now they've heard from a lot of other things and then they drove by the house they were thinking about and then they got a nap and they've totally forgotten you. And so what we know is that the average American adult retains a marketing message for 21 days. Well, actually they used to, now it's down to 16. Ninja Selling talks about the 8 in 8. So carry that whole sphere of influence once a week for 8 weeks, you're going to touch them. Click here to get a quick home value. And then your next one says, don't forget that we need school bus drivers for the area. You could have your 8 things can be any kind of touch, but it's 8 weeks, 8 in a row. And you're going to think, Leigh Brown, that's too much. I'm going to aggravate them. No, you won't. They know what you're doing because now you're beating it into them slowly and gently with good information. And at the end of the 8 weeks, then you're going to hit a rhythm. Every 14 to 21 days, you're going to touch them.
