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Set your price where some prospects say yes and others say no. Too low brings overwhelming demand, too high brings rejection. Confidence in your expertise lets you hold that middle ground.
Set your price where some prospects say yes and others say no. Too low brings overwhelming demand, too high brings rejection. Confidence in your expertise lets you hold that middle ground.
Look, if you want to charge what you charge, then you should know this. If you've got the knowledge to back it up, you've got the professionalism in place, your market's going to dictate what you can and can't charge. And that means in classic business school information, we always talk about the price points and how they play out with demand. If you charge $1, you're going to have so much demand you can't service everybody. So you start raising rates until you find the number where some people tell you no and some people tell you yes, and that's a balance in your market. Now, if everyone tells you no based on what you charge, you're charging too much for what they get. If everyone tells you yes, you're charging too little for what they get. I think a lot of us just need to get our confidence back to say, wait a minute, I am valuable, but I've got to determine where my value sits in the marketplace.
