🏠 Finding Hidden Treasures in Real Estate! 🌟

2 Nov 2023 · 1 min

Watch on YouTube

1:00

In this coaching segment, the speaker advises real‑estate agents on how to handle the common belief that there is no inventory to sell. The key recommendations are: avoid using absolute language that can alarm clients; actively search the multiple listing service (MLS) for listings entered by partner agents; present every available property to clients even if it doesn’t perfectly match their wish list; and consider alternative solutions such as cosmetic improvements (e.g., a fresh coat of paint) instead of waiting for an ideal home. The overall message encourages agents to broaden the view of what constitutes viable inventory and to empower clients with full information so they can make informed decisions.

Chapters

You might be saying, "But Leigh Thomas Brown, there's nothing to sell." Not true, not true. There's less than we'd like to have to sell, but there's not nothing. So don't use these absolutes because it scares the bejesus out of your clients and it causes you to feel a certain level of panic that you maybe should not be feeling. So on the days when you feel there's no inventory, go look in your multiple listing service at all the things that the partner agents have put into the system and say, "All right, there's something. It's not what I want." Might not even be what your clients want, but you present it to them and say, "Hey, here's our available inventory." options. What you might be surprised by is that what you're looking for is not necessarily the same thing that they're looking for. So make sure they get to see everything because they might be that person that goes to the Golden Corral buffet and walks past the chocolate fountain for all the reasons, but they went towards something you did not expect. So just make sure you're presenting all the options and letting people decide. It could be that they decide a coat of paint is better than waiting on the house that's already been painted.