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Homebuyers in 2026 hunt for discounts first, like shoppers heading straight to clearance. If they don't find a deal, they won't look at full-price listings. Sellers who refuse to price competitively risk having no buyers at all.
Homebuyers in 2026 hunt for discounts first, like shoppers heading straight to clearance. If they don't find a deal, they won't look at full-price listings. Sellers who refuse to price competitively risk having no buyers at all.
This is how you have to look at the 2026 market. We walk in our favorite store and we make a beeline for the back. We go to clearance first because I wanna see if they got anything good on clearance before I take a look at the full price stuff at the front. Real estate's exactly the same way. Buyers are cruising, looking for the deal first. If the deal doesn't work, then they might pay full price. This is how you have to look at the 2026 market. And so if your seller says, I'm not willing to be on sale, okay, this might not be your market then.
