Leigh Thomas Brown explains how real estate agents can future-proof their business through strategic networking. Identify growth hotspots like North Carolina, attend targeted events, and build relationships with agents in complementary sectors like commercial or agricultural real estate. Find mentors in your desired niche who trade knowledge for referral business.
You got to think ahead. Where is my business going to be? Let me go find it. I know that North Carolina is a huge growth hotspot. We have people coming here from all over the country. I want to make sure I know agents in the markets that are sending people here. So you can go to these events and specifically look for a geographical area. You might also go to an event and look for an expertise if you're growing your referral network. For example, I'm a residential real estate agent. If I need somebody that understands the commercial market, I got to go find that person. If I need I need to find someone who's got a greater expertise in agricultural land than I do. I want to go find that person. If I want to get better at the multifamily game, I want to go find a mentor in that game. Think about it. Your growth and expertise can come from finding a mentor that can teach you so that they're in your network. And while you're learning, you send them referral business because it'll come back to you one day.
