How to Market to EVERY Neighbor

8 Aug 2024 · 1 min

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In this presentation, Leigh Thomas Brown expands on her #EveryNeighborEveryZipCode campaign, linking it to the REALTOR® Code of Ethics fair‑housing training. She answers a viewer’s question about how agents can market to every neighbor in every zip code and specifically how to serve the Latin community. Brown emphasizes the importance of thinking about the reach an agent has, using inclusive language, and adopting a mindset that every neighborhood—regardless of zip code or demographic makeup—should be served. She suggests practical steps for expanding outreach, leveraging existing networks, and tailoring marketing materials to diverse communities while staying compliant with fair‑housing regulations.

Chapters

It's amazing what kind of opportunities are out there if we do a better job in our marketing of showcasing those opportunities. There's another little asterisk I'll add here because another question had come in in regard to my presentation on fair housing, which was part of our REALTOR® Code of Ethics class. And as y'all know, my favorite hashtag is #EveryNeighborEveryZipCode. And I even have merch, you know, I have my little sticker, #EveryNeighborEveryZipCode. And this person said, how do I market to every neighbor in every zip code? And frankly, I think this applies to also that agent's question about how to serve the Latin community. So how do you serve any neighborhood and every neighborhood in that— every neighbor in that neighborhood? Well, what if you start thinking about the reach that you have?