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A real estate pro argues that TikTok dances won't cut it. You need to know local zoning inside out, build relationships with planning boards and elected officials, and stay on top of regulatory changes. Real expertise beats viral videos.

A real estate pro argues that TikTok dances won't cut it. You need to know local zoning inside out, build relationships with planning boards and elected officials, and stay on top of regulatory changes. Real expertise beats viral videos.
Are you delivering TikTok dances? That's cute, but that does not tell me that you understand your zip code in depth. Professionalism looks like somebody who has taken their career next level by diving into education. And not just real estate education. I mean, getting to know the planning and zoning board, getting to know elected officials, being up to speed on regulatory burden and zoning changes. You've got to be— in front of so many different items, and a professional's willing to invest that time.