Leigh Thomas Brown coaches new real estate agents to call prospects with a simple greeting and ask how they're doing, then mention earning their license. Skip the sales pitch. Start friendly, build rapport, and sound like a person, not a pushy agent.
And they have this perception about real estate pros that you're always on, 'cause some of you are always on, and you actually don't have to be, because that's one of the little asterisk secrets here, is that when you call somebody to find that first client, you actually don't have to just talk real estate. I know it's crazy. You might just want to say hey to them and ask them how they're doing, and they're going to ask how you're doing, and you can say, I've got some exciting news. And they'll say, what's your exciting news? And you'll say, I've just gotten my real estate license. I have become a Realtor. I'm wearing the R. I am ethical and I am ready to work. And they'll be delighted to hear that.
