A sales speaker argues that prospecting isn't rejection, it's just a call someone answers or doesn't. Most people avoid cold-calling because they fear confrontation, but the worst that happens is a prospect declines. Stop self-sabotaging and treat it as routine work.
Chapters
You don't wanna do hard things. Now, why don't you wanna do it? I know, because y'all are a bunch of lovebugs and you've got a passive-aggressive nature that's non-confrontational, so you don't wanna call anybody to do the prospecting that's necessary to survive in sales because you think somebody's gonna reject you. Well, pumpkin, this is the beauty of the online world. When they see that little phone call come up on that device, they've got two options, decline and accept. And most of the time, if they don't wanna talk to you, they're gonna hit decline. Maybe, just maybe, you should get out of your own way and realize that calling people is not so bad.