A real estate agent should stop looking for shortcuts and instead ask their last five clients what they actually do well. The Biden DOJ and class-action lawyers are scrutinizing the industry harder than ever, making it essential to strengthen your practices now or face legal risk.
I know some of y'all have been for a long time, that's why you're wildly successful. And some of you have explained it, you just haven't gone really in-depth. Now's the time, because you have to go in-depth. Stop looking for loopholes and just get really good at explaining why people have chosen you for years and what you bring to the table. And if you've lost your way and you have forgotten what you bring to the table, go talk to some past clients. Talk to the last 5 people who selected you and ask them what you did well. Ask them what they wish you'd done better. And up your game. In real estate, if there's one thing I've heard agents say for years and years, is that we want to raise the bar on professionalism. Well, guess what, friends? Now we get to kind of being forced to because the Biden DOJ is after us and every class action lawyer is licking their chops. Okay, fine, whatever. Let's just raise the bar. Forget all those external forces right now. Get your business up to snuff. And then those of us that have decided this is worth fighting for, we can go together and fight down these lawsuits and fight down the DOJ. That's all possible. But in the meantime, no more loopholes.
