1:00
In this monologue, the speaker outlines a high‑impact real‑estate lead‑generation system that combines phone calls, direct mail, and over‑the‑top (OTT) streaming‑TV advertising. They highlight that OTT ads can be targeted to homeowners by address at a cost of roughly $32 per 1,000 households, making the channel extremely cheap. The speaker shares conversion metrics: on average 1.6 leads generate one face‑to‑face meeting, and two such meetings result in one signed listing. They argue these results far outperform the costs and conversion rates of typical digital seller‑lead services, positioning the described approach as a game‑changing, cost‑effective alternative for real‑estate agents.
