#realestate #residentialmortgage #businesscontinuity #reversemortgage #businesscontinuityplanning

22 Oct 2025 · 1 min

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1:14

In this interview segment, the speakers discuss the current state of artificial intelligence (AI) adoption among real‑estate professionals, citing a National Association of Realtors (NAR) survey that shows only 28% of agents have used AI and just 9% use it daily. They note that despite widespread awareness of tools like ChatGPT, true integration remains limited, creating a narrow first‑mover window for firms that act quickly. The conversation then shifts to concrete ways agents can begin leveraging AI, highlighting over 40 real‑estate‑specific use cases. These are grouped into two major buckets: (1) strategic business planning—using AI to shape overall business strategy and marketing plans, and (2) content creation—employing AI to generate marketing materials. The speakers position these areas as high‑impact, low‑barrier entry points for agents seeking to adopt AI effectively.

Chapters

Where are you finding the most reasonable and easy to adopt places that real estate firms and agents can start implementing AI, assuming they're not already using some kind of tool? Where should they start?
I don't know if this statistic will surprise you, but according to NAR, to the National Association of Realtors, 28% of agents reported that are using AI according to their latest survey. Out of those, 9% is saying that they're using it daily. And so no wonder AI is the number one topic. We perhaps think that everybody's using ChatGPT, right? That is like common knowledge. Everybody's using it. And, but the adoption's still not quite there in real estate. There's opportunity, a narrow window, right? Of adopting it, of the first mover advantage. So I think that the best use cases right now, I've tracked over 40 different use cases specifically for, for real estate, you know, from helping you develop and craft your, you know, think strategically about your business strategy, your marketing plan, you know, everything that has to do with business strategy to developing, creating marketing content, right? There's, and that's a big bucket. That's an area where AI can help a ton.