Leigh Brown argues against assumptions about any community, whether defined by language, ethnicity, or price point. Real estate decisions involve far more than monthly payments or neighborhood. His commitment to serve all neighborhoods, expressed through #EveryNeighborEveryZipCode, comes from his father's principle.
This question came from a REALTOR® and she said, "Leigh Brown, how do I reach the Latin community?" But the reality is, I was thinking about reaching any community of people, any group, and what we can do well and where we make missteps. Whether you want to serve a language group or you want to serve an ethnic group, or you want to serve a price point or a demographic, whatever it is, whatever you've defined as the place you want to serve, Don't make assumptions about that group. Last time I checked, our immutable characteristics don't actually define us. There's so many things that people look at when it comes to real estate, because real estate is so much more than the monthly payment or the price of the house, or even the neighborhood. It's all of those things wrapped up together. And as y'all know, my favorite hashtag is #EveryNeighborEveryZipCode. And I even have merch, you know, I have my little sticker, #EveryNeighborEveryZipCode. And for me, I'll never, never apologize for serving every neighbor in every zip code because that's how my daddy raised me.
