With 1.5 million realtors in the US doing the same job, how do you stand out? A real estate expert argues differentiation is now essential for success, drawing on his 2016 book Outrageous Authenticity to explain why being yourself matters more than ever.
How in the world, when there are 1.5 million REALTORS®, how do you set yourself apart from every one of the rest of them? When at the end of the day, we're trying to accomplish the same goal, buying a house, selling a house, renting a house, selling land, businesses, whichever angle of real estate you're in, the end goal is that transfer of ownership. So how do you stand apart? Lucky for you, I've been rambling on about this literally for years. I'm really proud of the fact that my first book from 2016, which I hate to even acknowledge that was 8 years ago, called Outrageous Authenticity, was about this very question. And if there's anything we know in 2024 and beyond, we as individual professional REALTORS® are going to have to differentiate in the marketplace.
