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A real estate coach tells new agents to stop avoiding prospecting and start calling people. Tell them you're a REALTOR right away. The market has more agents than ever, so you have to outwork everyone else.
A real estate coach tells new agents to stop avoiding prospecting and start calling people. Tell them you're a REALTOR right away. The market has more agents than ever, so you have to outwork everyone else.
Well, the first place you might find a client in real estate is actually in that phone. If you don't tell people that you're a practicing REALTOR®, they won't know. I know this sounds crazy because I talk to a lot of early career agents and they're allergic to prospecting because they don't want to be salespeople. Okay, well, I'm going to have to tell you something amazing here. If you've decided to be a real estate salesperson, you're going to have to sell things. Now, that does not mean you have to be icky, slimy, and gross. What it does mean is you have to tell people that you're in business. There are more REALTORS® right now than there have ever been. It is literally the most competitive business on the planet. And so, you are in a space where everybody knows somebody. So, you're going to have to figure out how you stand out. And the first way you stand out is by doing the work. And I know this is going to sound crazy, but you're going to have to work to make it in real estate.
