Starting without connections in real estate?

17 Apr 2026 · 1 min

Watch on YouTube

1:08

In this brief interview segment, the host asks a seasoned real‑estate practitioner what single piece of advice they would give to a newcomer who lacks a network, a large database, and may have inadequate mentorship. The practitioner responds that the most critical lesson is to focus on acquiring high‑intent leads—prospects who are ready to act quickly—rather than spreading effort across broad, low‑intent channels. The exchange highlights the importance of lead quality over quantity for agents starting from scratch.

What is the one thing you would tell a new person getting in? And let's just assume they're not connected, they don't have a huge database, and maybe they've got a team leader that's not training correctly or that they're not listening to. What would you tell them to go do on their own?
You know, I think the, the biggest thing I learned is how important it is to get high-intent leads.
Like that word.
And like Google PPC leads, Zillow, realtor.com, all those are not high intent. Like you gotta, you gotta buy 100 of them and maybe you'll close like one of them. And by the way, it's going to take you like 6 to 12 months minimum to get one of them to close. I think the real like secret sauce is focus on the lead sources that are people that need to transact really fast. I think the tech world has kind of brainwashed us and they tell us like, it's just, it should just be normal that you wait 12 to 24 months to get a lead to close. And that's like, that's freaking crazy.