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In this coaching segment, the speaker urges real‑estate agents to stop claiming control over a home’s price and instead let the market dictate it. He emphasizes using a specific script that frames the price as a result of market forces and the seller’s preparation, rather than the agent’s prowess. The speaker reflects on the COVID‑era mindset where agents boasted about rapid sales, arguing that they should have credited the market and the seller’s work. The overall message is to adopt a market‑driven narrative to build credibility and achieve better pricing outcomes for clients.
