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Leigh Thomas Brown tells real estate agents to stop posting only listings and instead share personal interests like faith, arts, and parks. Clients choose agents they trust and like, not just agents with properties to sell.
Leigh Thomas Brown tells real estate agents to stop posting only listings and instead share personal interests like faith, arts, and parks. Clients choose agents they trust and like, not just agents with properties to sell.
there are so many angles you can broach where you can showcase who you are and what you think in a way that increases your trust factor and your likability so that somebody will use you for real estate in the future. Now, your social content, you'll notice if you're just talking about houses, open houses, neighborhoods, all the real estatey things, that's hard to build a long-term relationship off of because that's so specific. What do you build relationships off of? You probably build it off of shared beliefs. So what's your shared belief in faith life? What's your shared belief in the arts? What are your ideas about parks and rec? There are so many angles you can broach where you can showcase who you are and what you think in a way that increases your trust factor and your likability so that somebody will use you for real estate in the future.
