A real estate agent explains Dunbar's number: humans maintain about 150 stable relationships. Rather than chasing millions of followers, focus on cultivating trust with 150 people who know you. That tight circle generates repeat business and referrals that built a million-dollar business.
You don't need a big audience. You need the right audience. There's this research and it's called Dunbar's number. It goes back to the '90s. It's a British psychologist. He was researching how many relationships the average human can maintain. And the number lands at 150. Y'all, that's our limit as humans who have limited bandwidth and memory and focus and time. So a realtor who's got a million followers looks good on paper, but they might not be reaching any of them because at that scale, people assume that you might be too big for them and you don't have time for them and might not even care. But those 150 right here, they know you, they trust you, and they think of you first. They know you know them. That's a million-dollar business.
