Leigh Thomas Brown, a real-estate veteran with 25 years of experience, warns agents that waiting for perfect conditions or complete knowledge costs them business. He argues real estate is too unpredictable to master beforehand, and the only way forward is to start now, learn as you go, and embrace not knowing everything.
Chapters
Have y'all heard of the curse of the almost ready agent? That's the real estate pro who is fixing to do something, going to do something. They're going to get around to it. But nobody has an around to it because you just never take action waiting on a perfect moment, waiting on the market to change, waiting on yourself to get more knowledgeable. Some might call it analysis paralysis or death by analysis. But whatever you call it, You're in your own way. So how do you get past being the almost ready agent? Well, here's step 1. Get a little humility about yourself, friends. I've been in real estate 25 full-time years and I do not know everything. In fact, every time one of my agents calls me, I brace myself thinking, oh Lord, what are we going to hear about today? Or I go to a listing appointment or go out with a buyer and I get to see something that makes me say, Nope, never saw this before. Because that's one of the things we love about this business. It is different every day. We deal with different humans every day. Every house is different. That's why our business really can't be commoditized. It is different. And because it's different, you keep encountering different things. And so you have to have that sense of get to it that's going to help you get through it.