Many real estate agents are either good at converting leads to appointments or nurturing clients, but rarely both. A co-agent partnership pairs these complementary skills to capture sellers locked into low 3% mortgage rates who need both strong outreach and careful follow-up.
motivation, because especially right now in a market where many of our sellers do have that golden 3% rate and they're evaluating, do I move? They may actually not be ready to list. And so a good agent who's likable, trustworthy, and has all the other things buttoned down could still have somebody over here that's like, okay, well, we're probably not gonna sell right now. We're gonna wait about 2 years.
Yeah. Yeah.
So then you have to know you've got the, the double skill set, which I think is missing right now. We have good converters who are not good at nurture and good nurturers who are not good at converting.
Yes.
So you gotta be able to convert and nurture because of these unique situation right now.
Yes. And the nurturers aren't usually good at getting the appointment either, but the converters are. So the converters are getting more appointments, but not nurturing 'em. And the nurturers aren't getting enough appointments and not converting.
So your argument for the co-agent.
Oh, just like co-CEOs. Look at a callback, full circle.
We just made a big, really windy circle to the co and how the co can work because of fruits and talents and skills being married together. Yes.
