Leigh Brown says real estate agents fail because they won't do the hard work, not because of market conditions. Pick up the phone and call every contact with a simple introduction script. Most agents want shortcuts, but success comes from choosing action over comfort.
The hardest thing about real estate is taking the actions that nobody else will take, which involves picking up your phone and making outbound phone calls. So, don't tell me that calls don't work unless you in specific have picked up your phone and clicked on the contacts and gone from A to Z and called everybody and said, "Hey, I'm Leigh Brown with One Community Real Estate. How you doing?" And use your own name and company, but you get the flair of it. Too often we look for an easy answer. And it's human nature to want things to be easy, but you can want in one hand and do the work in the other one, and which one's gonna fill up first? Do the work.
