The Old School Trick That Costs Just a Nickel!

27 Sept 2024 · 1 min

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This content was created by Leigh Thomas Brown. This content was uploaded by Leigh Thomas Brown. This is a YouTube video titled "The Old School Trick That Costs Just a Nickel!" (created 2024-09-27) featuring a solo speaker (labeled SPEAKER A) giving an informal, anecdotal talk — likely from a real-estate professional — about client outreach and marketing. The speaker recommends reaching past clients by sending personal mailed notes, clipping and mailing newspaper articles to stand out, and jokes about postage costs while urging small, tangible gestures to maintain connections.

Chapters

Now, there's a fourth way to reach past clients. You could send them mail. Send a personal note. I know that's even crazier. Now, the cost of postage has gone up. This is going to cost you a nickel more than it did last month. Okay, fine. Get over yourself. Spend a nickel on your past clients. But send a little personal note and just say, "Hey, how you doing? Hope you're doing well." Maybe you could send them an article from the newspaper. And now I know I'm an old person, but I love taking the newspaper. And in fact, I know somebody who watches my videos and she's going to comment right now because when her son appeared in the paper, I am the old person who clipped it and sent it to her in the mail. And she was so tickled because all of her friends take the online version, but her favorite REALTOR® takes the actual tangible newspaper. And what a way to stand out, y'all.