The riches are in the niches. 🎯

23 Mar 2026 · 1 min

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In this monologue, a Los Angeles‑based residential real‑estate agent reflects on a career that spanned multiple property types and international markets—development projects, land, and various real‑estate segments. After experimenting with many niches, the speaker concludes that true success comes from concentrating on a single, familiar market: residential sales in Los Angeles. By dedicating focused time and avoiding a scattered approach, the agent achieved their second‑best year since COVID, demonstrating that any segment can be lucrative if mastered. The speaker emphasizes that the “riches” lie in deep expertise within a niche rather than breadth of experience.

Chapters

What do you enjoy about the different pieces of real estate? By the way, I've gone through all of those. I represented properties in different countries. I've represented developments, you know, land, everything. I've tried it all. I've ended up where I started, which is literally I'm a residential agent in Los Angeles selling in Los Angeles and the areas I know and I'm comfortable in. And that's it. I realized when I did the math, you know, unless you find it fun to, to do all these different things, there's enough money in whatever you do, whatever segment you are in, there's enough money in it if you do it well and you dedicate your time and you're not scattered. And last year is my second best year after COVID. And people are like, you know, I have this property here, you can develop this development. I'm like, this is what I do.