Leigh Thomas Brown tells real estate agents that while everyone's fighting on social media, the real advantage is going back to what competitors abandoned: postcards, door-knocking, and face-to-face contact. The neglected tactics work because nobody's doing them anymore.
You want your business to grow in a new area or in a very crowded marketplace? You have to do what no one else does. But I want you to ask yourself, what is nobody doing right now in my field? I can tell you right now, in real estate in specific, most agents spend all of their energy on social media. However, if everybody's on social media, what's nobody doing? Well, when I talk to the other seasoned old guard like me, we discuss that very many agents have walked away from mailings, from postcards, from door knocking, from the old school hand-to-hand and face-to-face opportunities. You can go do those things. So if you want to start growing in your marketplace, do what nobody else does.
