Unlock the Secret to Successful Real Estate Cold Calls!

14 Jun 2024 · 1 min

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In this concise instructional video, real estate professional Leigh Thomas Brown explains why cold calls and cold emails remain effective tools for agents. He argues that their success hinges on personal, local relationships—people respond because they already know or have met the agent in person, through community interactions or video content. Leigh warns against purchasing online leads, urging agents to rely on their existing contacts instead. He concludes with a promotional invitation to join his "You Ask, Leigh Answers" platform, where he will share more of his proven strategies.

Chapters

Successful real estate agents still make cold calls and send cold emails. The telephone still works. Emails still work. Here's the reason that phone calls and emails work. Because it comes from you. There's a certain segment of the population around you that only hears your voice because you're their real estate person. The people who respond to me, they know me. They've met me, they've hugged me, or they feel like they know me from videos. They've seen me at the grocery store. They've met me at the high school bingo night. We know one another, they respond. So the phone calls and the emails really become a way of cementing the you that they've already engaged and the you they've already met. So embrace it. And if anybody tells you to buy leads online instead of calling the names in your phone, run, run far away and quit spending that money. In fact, just sign up for You Ask, Leigh Answers, and I'll answer more questions like this. Because if you want to know, I will tell you everything that's worked for me. Because why wouldn't we share in a business that grants us so much opportunity?