A real estate agent explains what SOI (Sphere of Influence) actually means: your personal network of people you know, not your social media followers. New agents often confuse the two, but building real relationships with people you already know is what drives sales.
How do you build a great SOI? Well, first of all, let's just start with what an SOI is. That's your sphere of influence. Now, this is very Sales 101. So if you are somebody who is experienced at sales, you might just want to click on and move along, but you also might want to share this with a young whippersnapper who has just gotten into sales in some regard. Often we start talking about sales and all of the different pieces involved with acronyms that we know, but that a newer person doesn't know, which acts as a very weird barrier to entry. So let's break it down. What an SOI is, is the people that you know. So first of all, let's talk about what that means. In today's world, if I say influence, you're starting to think about somebody on Instagram with 2.4 million followers and shares and likes and comments. That's not the kind of influence we're talking about. Now, that might bring you some monetization from an online platform, but it may or may not build your actual sales business.
