Want better social media content? Start with your local history! 🏡✨

21 Apr 2025 · 1 min

Watch on YouTube

1:23

In this concise advisory video, the presenter, a real estate professional, explains how agents can create more effective social media content by focusing on the unique history and future of their local market. He recommends sharing stories about local museums, historical markers, genealogy of founding families, and upcoming zoning or development projects. By immersing themselves in these community details, agents not only demonstrate expertise but also help prospective buyers fall in love with the area itself—not just the house—thereby differentiating their content and building stronger emotional connections with their audience.

Chapters

So how do you create social content that works in your marketplace? If you are a good REALTOR®, then you know your area. So talk about things that are relevant to where you are. Talk about your local history. Have you been to the museums in your area? Probably not, because most people go elsewhere. They don't look at home for really cool places. Talk about your historical markers. Talk about things that are unique. What's the name of your county's origin? Where are the founding people buried? I mean, there's just interesting little little tidbits you can find to talk about that increase your area knowledge. Talk about neighborhoods that are coming. Think about the future of your community. Have you gone to a planning and zoning meeting to see which developers have something in the pipeline? Is it apartments or single-family? Is it townhomes? What's going on in your area? Talk about that. That kind of content. Now, it's not going to be exciting anywhere except where you live. But when you notice that I talk about historical things that are in this part of North Carolina, first of all, I love genealogy and I can spend way too much time down those rabbit holes. But as I uncover interesting facts, it makes me more in love with the place where I live. And that means that if you're moving here, I want you to be in love with the area too, not just the walls and the roof and the foundation.