A vendor's hands-on support and smooth onboarding made the choice obvious. They guided the team through the platform, stayed available, and sent a thoughtful gift. The lesson: remove friction, be present, solve problems before customers hit them.
So I reached out to the third company, and the third company said, we're on it. Yes, yes, yes. And I said, well, I need X, and they said, all right. And I said, I want to test Y, and they said, let's do it. They spent a crazy amount of time with my team members to help them feel comfortable with the site, how to upload it, provided customer service ongoing until everybody was happy. There was no friction. There was excitement to be my vendor of choice. And in fact, they sent me a little package in the mail with their little notebook, and I chose Auctioneer software, and they sent some ink pens and some koozies because everybody loves koozies. And I just want to remind you that if you want to sell more, you got to make it easy. Be available. Be the person who says, let's figure it out, not the person who says, eh, it is what it is.
