A real estate agent argues that trust comes from personal relationships, not the internet or AI. Agents should keep their licenses active to be reliable referral connectors. What you're really selling is the lifestyle and life improvements a home provides, not the building itself.
Chapters
We can't trust the internet, but we can be trusted. To be the person who's super trustworthy. Real estate is this beautiful space that after you've built these relationships with people because of your ability to pour into them, what you'll find is that they keep trusting you even if you think you're retired. And my suggestion to people is always keep the license active because you want to be the referral connector, not because you necessarily need or want the money, but because you need and want the people that trust you to have a trusted relationship. That's why AI can't replace you, because we can't trust the internet, but we can be trusted. To be the person who's super trustworthy, understand what you're selling is not the house, but what the house does for their lives.