In this monologue, a seasoned real‑estate professional shares a concrete case where Zillow displayed incorrect county tax information for a listed home, which in turn produced a wrong estimated mortgage payment. The speaker explains that agents cannot directly edit Zillow’s data because it originates from the county tax authority, and even after contacting Zillow the correction can still cause confusion for online buyers who may dismiss the property. This illustrates a broader problem: algorithm‑driven platforms can propagate inaccurate data that agents have limited control over, potentially narrowing a home’s market exposure. The speaker advises prospective buyers and sellers to ask their agents how the property is being presented online and whether it reaches a broad or limited audience. Drawing on 26 years of full‑time experience, the speaker notes that sellers typically want maximum exposure, reinforcing the importance of accurate data and proactive communication between agents and clients.
