Who Owns Your Marketing? What Every Agent Should Know Before Leaving 💡📸

2 Apr 2025 · 1 min

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In this concise advisory video, the speaker emphasizes that real‑estate agents must secure written ownership of any professional photography and pre‑marketing materials they procure, ensuring these assets belong to the agent rather than the brokerage. By structuring such work as an independent‑contractor arrangement, agents can retain control over their marketing assets. The speaker also advises agents to anticipate the brokerage‑change process by documenting every step and creating a detailed checklist before initiating the transition, thereby preventing missed steps and ensuring a smooth handoff.

Chapters

Now, the best way to keep everything smooth is to make sure that if you procure professional photography, you have in writing that that belongs to you, the agent, and not to the brokerage, 'cause you can get that set up as an independent contractor. You could also make sure that any of the pre-marketing you have done belongs to you and not to that brand so that your process doesn't miss a step. That means as you change brokerages, the biggest thing you have to figure out in advance is the process and the details. Get everything ordered and turned into a checklist before you make step number 1.