Dunbar's number, a 1990s finding that humans can maintain about 150 meaningful relationships, matters more for business than a million followers. A realtor with a million followers struggles to connect personally, while 150 people who trust them and think of them first generates real referrals and revenue.
You don't need a big audience. You need the right audience. There's this research and it's called Dunbar's number. It goes back to the '90s. It's a British psychologist. He was researching how many relationships the average human can maintain. And the number lands at 150. Y'all, that's our limit as humans who have limited bandwidth and memory and focus and time. So a realtor who's got a million followers looks good on paper, but they might not be reaching any of them because at that scale, people assume that you might be too big for them and you don't have time for them and might not even care. But those 150 right here, they know you, they trust you, and they think of you first. They know you know them. That's a million-dollar business.
