Why Enforcing the Code of Ethics Makes Better Brokers

2 Jul 2024 · 1 min

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In this monologue, the speaker urges brokers to view the enforcement of their 17‑article code of ethics as a commitment to professional excellence rather than as tattling or a nuisance. By invoking a parenting metaphor, they explain that just as parents set clear boundaries for their children and guide them back when they stray, brokers should similarly hold peers accountable when they violate the code. The speaker calls for a cultural shift within the brokerage community: reading and understanding all articles, challenging colleagues constructively, and seeing enforcement as a hallmark of higher standards that ultimately makes brokers better professionals.

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when we, the brokers, have read all 17 articles and we call somebody out for it, we're actually challenging them to get better. We got to stop thinking about it as being a burden or fussing at people or being a busybody or a snitch. Why don't we look at it as a level of excellence to which we have said we would subscribe and we have to do better about enforcing that. I look at this as children. Many of us raise children. We set a box for our children to operate inside of. It's how our families operate. It's our expectations. And when they get outside of that, do you just let them get outside of that and go wild? No. Good parenting involves the one who gets outside the box talking to them and bringing them back inside. You have so much freedom here, but we're not going to violate certain things. That's what being a broker looks like.