Why Homes Aren’t Just Commodities

A house looks like a commoditized item because it is a tangible asset. But there's a piece that is not commoditizable, and that's the emotion involved in real estate, which is why you, who are not AI, not a portal, and not every other agent in town, you have your own specific relationships. You're the one that knows how to talk to people and help them understand the pros and cons. And sometimes that means, yes, you should buy what I'm selling. And sometimes you say, no, you should not, you should hold tight. There are these moments that we get to be the best possible version of ourselves because if we're great salespeople, we get somebody else what they want, even if it means we have to put ourselves on the back burner and wait just a little while longer until they become an actual client.