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Networking fails when you expect every favor to come back to you. Real relationships involve unequal value and indirect returns, so stop keeping score and trust the broader system instead.
Networking fails when you expect every favor to come back to you. Real relationships involve unequal value and indirect returns, so stop keeping score and trust the broader system instead.
Now, I'm going to send them business. I'd love it if they send me business one day, but that's not relevant to the equation. Not everything is going to be a one-to-one matchup. That's an important thing to remember about your network. If you go into it expecting everything to be reciprocal all the time, you're failing.
