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In this brief advisory video, speaker Leigh Thomas Brown reminds real‑estate agents that clients choose the individual agent, not the brokerage brand displayed on a sign. He explains that agents often lose business when switching brokerages due to three common missteps: going silent for a period while updating email signatures, oversharing the move on social media in a dramatic way, or assuming clients are paying attention to the brokerage name. The core message is that client loyalty is tied to the personal relationship with the agent, so agents should maintain consistent communication and avoid these pitfalls during a transition.
