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Local business owners chase viral posts hoping for growth, but algorithmic reach doesn't convert into customers. Define what you actually want from each post before publishing, not just how many views it gets.
Local business owners chase viral posts hoping for growth, but algorithmic reach doesn't convert into customers. Define what you actually want from each post before publishing, not just how many views it gets.
How do you create a viral social media post? I want you to think about what your social media content looks like and what your desired outcome is. In fact, I'm gonna give you a homework assignment right now. Write this down and post it on your computer or your desk or your tripod, your ring light, wherever it is that you create content and ask yourself this question before you hit post. What is my desired outcome from this post? Because you don't really want to get started until you know what the end goal is. If your goal is to go viral, okay, great, you have clicks and views. And what do you get from that? The algorithms don't pay most of us. In fact, the algorithms are going to determine who sees your content. You got to ask yourself though, once somebody sees it, what are they gonna do with it? If you get 50 million views from around the world, but you're a REALTOR® in Concord, North Carolina, or in Harrisburg, North Carolina, or in Kansas City, Kansas, or in Springfield, Ohio, wherever you are, if 50 million people around the world see it but have no intention of supporting your local business, then what was your point?
