Cursor grew by letting developers use it on side projects, where they experienced such a productivity boost that they demanded it at work. The speaker predicts this pattern will repeat for knowledge-work tools: individual aha moments drive enterprise demand.
Chapters
I know you were a go-to-market person at Cursor before this. Anything you want to share there about just the approach for getting this out there? What we saw for coding was a very simple pattern, which was there was an early adopter crowd. They would, on nights and weekends, and then at home, they'd work on a side project and they'd be using Cursor. And that would give them an extreme amount of acceleration. It would feel like they were experiencing the future. And then they would come back to work and they would demand it. They would say, I cannot picture working any other way than this. I feel like I'm completely walking through molasses right now. This needs to change. And I think for knowledge work, we're going to see a similar pattern of people really feeling the aha moment. This is not a consumer product. We think this is going to transform businesses. And so on the go-to-market side, making a big push on prioritizing businesses. How does a bot work inside of a broader team? And that's a place where we're quite focused right now.