Lenny RachitskyHost of Lenny's Podcast | Author of Lenny's Newsletter

AI content will help Instagram

9 Jul 2026 · 1 min

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Lenny Rachitsky talks to someone who thinks AI content will actually help Instagram. As synthetic posts flood the platform, users will crave authenticity and real human perspective more, which plays to Instagram's strength as a creator platform.

Chapters

Is the rise of AI content a headwind or a tailwind for Instagram?
I think it's going to be a tailwind, but I think it's going to be a challenge. Power is shifting from institutions to individuals across industries. In a world where there's an abundance of synthetic content, I actually think people are going to seek out creativity and authenticity and people more, not less. And I think that, that will help us. That doesn't mean that we won't have AI content on our platform. There's going to be bad and good AI content, and we're going to try and handle that the way we normally handle content. But I think people are going to really seek out other points of view, because Instagram was never just about the content. It was always about, to a certain degree, the person behind the content, the point of view, the reason they're sharing it, their perspective. And I think that's going to become more important, not less. Given that we are the largest creator platform, I think it'll be a tailwind for us, because I think people are going to seek out people.