Behind Google's Design Sprint

This is like 2007, 2008. I had this other project that had been going on for three years with a couple of colleagues was going nowhere. We're not able to align people. We couldn't convince Larry and Sergey and Eric that they should fund this thing. We cleared our calendars for the week. We created a prototype of this thing because we decided, look, we're never going to get anywhere. We've tried making the perfect pitch. Instead, we decided we're just going to build something and put it in people's hands, put it in our fellow Googlers hands. And that prototype was what became Google Meet. The thing that struck me at the time is, wow, it was so different to clear the calendar for a week and have the entire focal point of every person on the team be, how do we create a prototype that's so real, that works so well that people will think it's real, that they'll react like it's real, that they'll want it? The notion that maybe you could repeat that and recreate that is what led me to create the design Sprint.