Danie Lereya is the Chief Product and Technology Officer at monday.com

Each Monday we have one of the main things that we have in the product is our boards. You can think about it as a table and it has different column types, data types. Back then we had five of these and each and every one of these took us four months to develop. And this morning we actually saw that one of our main competitors back then has actually launched 30 new columns. At first we didn't really know what to do and we went outside the office and we said, listen, we need to do things differently. Something doesn't make sense. And, you know, I remember back then that for me, this realization of understanding that we are doing so much, but suddenly some of our competitors did something that we can only imagine. We said, okay, now we need to treat it differently. We received a gift from our competitors. They showed us that it's possible. The fact that our competitors did it didn't give us the excuse of saying it's not possible. So in a way, it was the biggest favor that we can asked for. And, you know, long story short, month and a half afterwards, we had 30 columns.