David Placek named CapCut, Vercel, Azure, Windsurf and 4000+ products

Microsoft came to us to develop a name that started or ended with cloud, made sense to them because it was a cloud service. And our reaction was, if you do that, you're going to be in an ocean of other cloud this, cloud that, and you have an opportunity as Microsoft here to really emerge as a leader. We came up with this word, Azure, which is another word for blue. And so there was a link to clouds, blue sky, clouds, things like that. We really presented it based on its linguistic qualities. The reaction wasn't good. One of the clients said, that's just a dumb idea. And as we talked about it, they began to warm up to this. And now, of course, it's 100 billion dollar brand.