A talk on why prototypes beat written documents for product development. Demos speed up communication, compress user research timelines with AI, and help teams scale faster through rapid iteration cycles.
If you're not prototyping and building to see what you want to build, I think you're doing it wrong. Someone put it demos before memos. You have the fastest path to seeing and experiencing what's in your mind to be able to communicate. Right. It's a much more high bandwidth way of communication. I think about that as a really a loop accelerator. In terms of product building. What I'm seeing is that the time to first demo is much shorter. The time to like a full deployment is going to take longer. So typically, I think there was much more of a head, hey, you build this thing, you take a few weeks and then you kind of iterate and so on. Now that inner loop of prototyping and iterating and getting even user research through AI conversations, all of that gets shortened. But I think the bar for scale therefore becomes much high.
Why every company now needs to think and operate like a lab team | Josh Woodward (VP Google Labs)
Why most actions on the internet will soon be taken by AI (OpenAI’s head of ChatGPT, Tibo Sottiaux)
