A CEO passes the LOCK test if they're lovable enough that people follow them through hardship, obsessed with solving a specific problem, driven by overcoming challenges, and deeply knowledgeable in their domain. The best ones are also students of their industry.
Chapters
I meet all these CEOs coming in and I look for four things. I call it my lock Algorithm. L is for lovable. Could I envision a 28 year old me going to work for this person? Would I crawl across broken glass? Two is just obsession. Are they deeply obsessed with this problem? I like people with deep founder market fit who have been thinking about it for a long time. The C is chip on the shoulder. Pretty much all of them have a boulder on their shoulder. And the K is just for deeply knowledgeable about the domain. If I were to stick an S on it, I would say student. I look at Winston, Weinberg, Harvey or James from Profound, Gabe from Rogo. Some of these new very fast growing companies. They're students of the game. They're not just learn it alls, they're deep students of the