Gamma's 24-hour prototype playbook

We would have an idea in the morning, come up with some sort of functional prototype to recruit a bunch of people that are legitimately good prospective users that have zero skin in the game. We put them to a separate Slack workspace and then ship that so people can start playing with it in the afternoon. We're already running pretty full scale experiment. You start actually hearing other people describe their usage of the product. We can also watch them struggle. By the evening or by the next day, we can actually go through all of it together and say, okay, we're going back and we have to fix this. This is like not usable. Anytime we're thinking about something, they're the first to hear about it, give us some early indication if we're on the track or not. And we've done that for everything.