Gaurav Misra is the Co-founder and CEO of Captions

Not hiring PMs at Snap might have been one of those decisions where it actually succeeded despite that. Someone needs to do that work. If you don't have enough people to do it, then nobody truly owns it. And then it kind of doesn't really happen. What if a designer had the PM mindset? What if an engineer had the PM mindset? And then you get even crazier. What if the PM had a design and engineering mindset? All we're talking about is everybody truly understanding all the functions that they're working with. At captions, We're actually going even one step further than that. Why shouldn't the PM understand marketing? I think that's actually the biggest opportunity for PMs to understand is like, how do we actually find the users who have this problem? PMs should own all the way to marketing in a way. And the reason is that if you think about marketing, it's expanding the surface area of the product. Search marketing is just placing a button to your product in Google. The funnel begins there. I think the core idea is that every function should understand every other function. deeply as much as possible, maybe even to the level where they can operate in that function.