Lenny RachitskyHost of Lenny's Podcast | Author of Lenny's Newsletter

Great products tell a story

9 Jun 2026 · 1 min

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In this monologue, the speaker argues that product communication often focuses on technical features—the "what"—while neglecting the deeper purpose—the "why." He contends that storytelling fills this gap by taking customers on a meaningful journey, making information relatable and memorable. By tying product functions to human experiences, storytelling transforms abstract basics into accessible, emotionally resonant narratives. This connection not only educates but also drives stronger sales, brand affinity, and loyalty. When storytelling is woven directly into product design—so that the product itself feels crafted with love and care—customers sense that authenticity, leading them to desire more from the brand or team.

Chapters

Too many times when we're technology-led, we talk about the what, we don't talk about the why. And the why is where the storytelling is, because you want to take the journey of why it matters to you. Storytelling, it's just so essential to who we are because we like to be taken on a journey and people love to be educated that way. You can learn all the basics of how to do something, but that doesn't really tie it into something that's meaningful. And so when you tie it to something that's human, that's when it becomes accessible for humans and it's relatable. Hopefully when you're buying a product, you're taking on a journey and that's when great great sales, happens. Great storytelling through the product design, that's even better. When it sings from the depths of the product, like you could feel the love and care, that's when people go, oh, I love this and I want more from that brand or from that company or that team.