How Chrome uses delight to help users

When I worked for Chrome, I had to work on the most challenging issue, tab management. People are leaving tabs open as reminders or as to do or just because they forget about it. From a functional perspective, this is a problem. We don't want users to have to have like 500 open tabs without even realizing, by the way, that they have 500 open tabs. There is a relationship between people and their tabs. Their tabs are really, really important things. Not only the functional part, but also that emotional part, like the frustration part. The ashamed was really key in order to build a feature that can align with these values and these motivators or these emotional parts. So what we built actually was a feature called Inactive Tabs. All tabs open for more than 21 days are placed in this folder called Inactive Tabs. So the results is that you're getting like a cleaner tab grid and people are feeling less stressed about the amount of tabs they have. But also they keep that trust of Chrome because they know that we did not close their tabs. That's an example of Deep Delight, where at the same time you're solving for a functional need and including the emotional dimension into it.