Lenny RachitskyHost of Lenny's Podcast | Author of Lenny's Newsletter

How to develop taste

24 May 2025

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Two people discuss how to build taste as a learnable skill through exposure to products, trends, and best practices. They explore how staying current with innovation in fields like fashion helps you recognize what's good, and consider what role AI plays in the process.

At Vercel, we have one of our internal operating principles as increasing exposure hours. Try to quantify.
How much time you expose yourself.
To watching how people use your products, even to watch how people use other products. And you have to pay attention to the details.
And you have to decide.
What you want to see in the world. And sometimes that means.
Like either defining.
Best practices or seeking the best practices and learning from others. You'll develop that muscle. Taste sometimes I think we think of.
As like this inaccessibility that, oh, that.
Person was born with taste. I see it as a skill that you can develop. Again, the AI will help you a lot here because we try and capture some of the universal principles of it.
But there's also trends in the world, right? Like, I'm not.
A super couture guy, but you can see that every year, Paris Fashion Week has a theme to it and there is some innovations that.
Happen, some breakthroughs, whatever. And so trying.
To stay at the.
Frontier or even try and define the.
Frontier as well is certainly very exciting.